Owners Jim Rhodes and Randy Jacobs

The Direct Action Company, Inc. began in 1983 with a single product called Direct Action. It was based on a “new” feed technology called chelation, where a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, biotechnology in the feed business has gone from an obscure area of research to become an industry in its own right. We have been able to take advantage of the latest research and technology to give our customers products that will enhance the performance of their horses whether they are working in the fields or showing in the ring.

dac® Mission Statement
To provide the finest livestock nutritional products at the most economical price we possibly can in order to enhance the performance of our customer’s livestock.

Currently, the Direct Action Company, (a.k.a. dac® Vitamins and Minerals) offers approximately 40 products. By working with biotech firms and research specialists, we are able to offer products that are geared to meet the unique needs of the animal and its owner.